Context
Anitta is not the best singer in Brazilian history, nor is she the one with the best repertoire in the country of “The Girl from Ipanema” (which she re-recorded with different lyrics).
But she is the Brazilian pop star who best know how to use her star quality, charisma and business strategies to top the rankings, build a reputation on the internet and win international awards.
That is why she became a sponsored artist for Rexona. And on her birthday, the brand needed to give her a gift that would be worthy of her fame.
Insight
If she is a big star, she is certainly part of a constellation. Our idea was to officially name an entire group of celestial bodies with her name and those of loved ones. That way, her brilliance and that of those who helped her reach the top would be immortalized in space.
Research
Content in newspapers, magazines, TV and social networks speaks for itself.
Few Brazilian artists have gone as far outside their own country's orbit as Anitta.
If Tom Jobim sang with Frank Sinatra, she made up for it with partnerships with Iggy Azalea, Snoop Dogg, Missy Eliott, Alesso, J Balvin, Maluma and others.
She didn't launch a career. She launched a rocket into space.
