Who am I?

I was born in Rio de Janeiro and have Brazilian and Italian citizenship.

I have been working in communications since 2000.

I graduated in journalism from PUC-Rio and pursued my career in two different areas of work.

First, I worked as a press officer for major actors, such as the award-winning Wagner Moura.

Afterwards, I worked as a reporter in the newsrooms of Grupo Globo, the largest communications holding company in Brazil.

I moved to the advertising area in 2008. I have worked for multinationals such as Interpublic Group, Publicis Groupe and Omnicom Media Group.

I have participated in projects for major brands such as Petrobras, Unilever, Groupe SEB, Beiersdorf and Diageo.

In addition to my journalism degree, I took specialization courses in Economics at the University of California, Irvine and in Branding Theory at LAJE.

I am also a writer and my area of ​​expertise is non-fiction, precisely because I enjoy researching habits, data, facts and behaviors and transforming them into a storytelling.