Who am I?
I was born in Rio de Janeiro and have Brazilian and Italian citizenship.
I have been working in communications since 2000.
I graduated in journalism from PUC-Rio and pursued my career in two different areas of work.
First, I worked as a press officer for major actors, such as the award-winning Wagner Moura.
Afterwards, I worked as a reporter in the newsrooms of Grupo Globo, the largest communications holding company in Brazil.
I moved to the advertising area in 2008. I have worked for multinationals such as Interpublic Group, Publicis Groupe and Omnicom Media Group.
I have participated in projects for major brands such as Petrobras, Unilever, Groupe SEB, Beiersdorf and Diageo.
In addition to my journalism degree, I took specialization courses in Economics at the University of California, Irvine and in Branding Theory at LAJE.
I am also a writer and my area of expertise is non-fiction, precisely because I enjoy researching habits, data, facts and behaviors and transforming them into a storytelling.
Notable works as a communicator
Book “De volta para o passado - O Brasil de 1985 e o que fizemos depois”
Live streams on the music channel “Pitadas do Sal”
1991 – The year that changed music forever
Ego Kill Talent and the challenges of Brazilian rock
Samba school anthems: what has changed from the past to today
Articles for newspapers and magazines
Musical Project “O baile todo”