Spa do Mal-Estar

Netflix released the second season of the series “Wednesday” and needed a high-impact campaign—focused on its target audience—to ensure concrete results without wasting the budget on the wrong demographic.

Challenge

Netflix’s audience is digital-native; consequently, they do not typically watch broadcast TV or read print newspapers and magazines. It was essential to reach this audience exactly where they are.

Insight

We created a campaign centered on major influencers, designed to engage their digital audiences through a fun experience that perfectly captured the spirit of the series.